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In 1989, Magic Lantern
Foundation (MLF) was working with a community engaged in a struggle
over their rights to the forest. Our work in the area of the Shivalik
foothills in UP had begun in 1986. We were a group of media professionals
and social activists. We felt it was an appropriate environment to work
with and assess what role does communication play in a process of social
change. We worked with the local activists and villagers with different
media like posters, photo-exhibitions, theatre, audio-visual educational
tools and video. Those days, the use of video was limited to playbacks
and discussions.
In 1986-87 when the struggle needed to
expand further, we began to search for films on forest rights, so that
we could screen them and raise a debate in the entire area. We did not
find any. Additionally, as soon as the struggle began, the mainstream
media began reporting it. Unfortunately, their representation of the
struggle was biased and they mostly represented it as a 'law and order'
problem. These paved the way for our first production, a documentary
called Because of Our Rights.
We made the film without any financial
assistance, with equipment on loan and through personal contributions.
Once the film was completed, we needed to screen the film, in the area
and outside to extend the debate on rights to forests. We also needed
to recover costs to repay the studios. This was how Magic Lantern Foundation
came into being. The small group of people who had initiated the communication
project came together in 1989 to form the organisation that would disseminate
and screen the film to extend the debate on forest rights. Additionally,
the organisation would sell copies of the film to repay loans.

Starting in 1989 Because of Our Rights was screened extensively, both within the area, and outside. Apart from
raising local support for the struggle, the film helped to take the
message of the struggle to many other regions, and abroad. Subsequently,
in 1991 when the Government of India initiated a national consultation
on formulating a policy on the environment and forests, the film played
a small but significant role in that consultation. [We repaid the
studios within six months.]
In 1993, MLF made a film
on the struggle of construction workers and campaigned with it all over
the country. The role the film played in the struggle was again very
significant as many workers and unions joined the struggle. These experiences
made us realise the importance of and need for many such initiatives
with media, that integrates media with struggles and local interventions.
For the next few years, we were engaged
in screenings. Apart from Because of Our Rights we acquired
and screened a large number of films in the grassroots of India.
The close interactions with the grassroots
formulated our vision and aim. We also realised the great potential
the medium has for raising a debate, for initiating and strengthening
a campaign. However, we needed to work on and develop mechanisms and
methods for use that would take into account the vast diversity of the
Indian grassroots. We needed to cross barriers of language, cultural
diversity and sheer infra-structural nightmares like lack of electricity
or roads.
Thus began another phase of MLF. Along
with production of documentaries and campaigning with these, we were
increasingly interacting with the grassroots with a view to use documentaries
among activists and communities to assist in the process of social change.
MLF formulated and conducted a series of training programmes, at two
levels. One attempt focussed on imparting and improving skills of production.
The other aimed at developing a critique of the dominant media amongst
social activists as well as at locating methods and means to use the
films effectively.

Simultaneously, we increasingly participated
in networks and events in different fora - of filmmakers, film festivals,
NGOs and institutions - nationally as well as internationally. We realised
while working with the grassroots that there was a tremendous need to
bridge the information gap that existed between media practitioners
and the audience. To intervene at bridging this gap, we began to publish
a quarterly magazine Media Mail (which later became Alternate
Media Times). This magazine contained news and information about
the developments in the realm of socially concerned press, theatre and
documentaries. We also began to distribute and disseminate films, not
only our own, but of other filmmakers too.
In 1998, we made a film Of Hosts and Hostages, on the disastrous impact of large-scale
tourism on the hosts, which was used by the tourism action groups in
Goa in a campaign. A shorter version of the film made in 1999, Goa Under
Siege, drew national and international attention to the issue and contributed
significantly to the local campaign. In 2000, we made a film Out of
the Shadows on the UN committee that monitors the implementation of
the International Covenant on Economic, Social and Cultural Rights.
Shot in Canada, Argentina and Geneva the film addressed human rights
groups as to how - and why - local groups can, or should, engage with
such an international institution. Many national groups expressed the
need for such a film in Indian languages. MLF has recently translated
the film into Hindi.

For some time now, Magic Lantern has been
working towards reaching independent films to its intended audience.
In this area, MLF has been working closely with grassroots groups in
India encouraging them to organise local film festivals and film screenings
that can enable common people to watch social documentaries and participate
in discussing the issues raised therein. In this regard, Magic Lantern
has been helping a number of groups all over the country to get information
on films, their sources and in the organisation of the festivals as
well.
In January 2004, as a part of the Indian
Cultural Committee, Magic Lantern Foundation organised Other Worlds
Are Breathing, a global film festival for the World Social Forum
2004 held in Mumbai. 84 documentaries from 40 countries were screened
to 2 packed auditoriums with a combined seating capacity of 800. Subsequently,
in consultation with MLF, many national and international groups have
culled from the WSF package to create locally relevant festivals and
screenings. Once again, in 2005 we organised the Other Worlds Are
Breathing 2005 in Porto Alegre, Brazil, followed by the 3 Screens
Film Festival during the India Social Forum in 2006 and the Moving People Film Festival at the Nairobi WSF in 2007.

While continuing with most of the above
activities, however, Magic Lantern Foundation is currently concentrating
all its resources and energy on creating a non-broadcast, distribution
centre for films for audiences in India and South Asia. The vision is
to move towards an international distribution centre that will bridge
the gap between independent Indian films and its audience, anywhere
in the world. Based on this vision, in mid-2005 MLF began distribution
under its initiative named Under Construction. From a modest
beginning with a handful of films, Under Construction now has
over 200 films from all over the world, many of which have won multiple
awards at renowned film festivals.
Along with disseminating films, MLF is
working towards reaching films to the civil society more effectively.
MLF regularly screens films at various audience fora, particularly amongst
students, and encourages film screenings in smaller cities and towns
by supporting local groups in organising film festivals. Simultaneously,
MLF also curates larger film festivals and events that attempt to integrate
films with other art forms. In 2008 and 2009, MLF organised two editions of the Persistence Resistance film festival, which showcased the films that are being distributed by Under Construction. Along with films, both editions of the festival attempted to bring together artists and art movements that spanned across diverse mediums and explored the symbiotic relationships between various art forms. The festivals also tried to compliment the diversity of the films with a similar diversity in viewing experiences by creating a multitude of viewing spaces.
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